Every candy bar Davis works on starts with research. She carefully studies trends in tastes and flavors, looking for what is both popular and a good pairing for chocolate. Once she decides on a flavor, she has to break it down into its key components—what makes it taste the way it does. Those components might be purely flavor-related, like the cheesy taste of a cheesecake, or textural, like the cookie crunch of a graham cracker. “A lot of these flavors are sourced from a natural component and concentrated,” says Davis. But some flavors are combinations of various extracts.
Once all the components are decided, Davis gets to work developing the candy bar itself. “In the lab, I’ll work with the different chocolates Hershey has to understand which type of chocolate works best with the flavor we’re trying to develop,” she says. Some flavors pair better with white chocolate, while others need a rich dark chocolate base. Davis has to test different ratios of flavoring to chocolate to make sure it’s the perfect balance. After the base chocolate is perfected, Davis can mix in inclusions—crumbled up cookie, dried fruits, nuts, sprinkles, and other add-ins that make the chocolate bar feel even more like the target flavor.
But whether it’s flavored like a blueberry muffin, cherry cheesecake, or sugar cookie, Davis’s priority is always to make delicious chocolate bars. “We’re really trying to add to the chocolate flavor, not compete with it,” she says. “We still want the chocolate to shine.”