Sebastian Martinez has always had a passion for socks—the more colorful and over-the-top, the better! When he was 5 years old, his mom suggested that he start making some styles of his own. Sebastian immediately grabbed his crayons and set to work creating fun, unique sock designs. A year later, Sebastian and his older brother Brandon launched Are You Kidding?, a company that sells their sock designs.
Since then, the company has sold more than 500,000 pairs of socks in dozens of eye-catching styles. But for the brothers, running the company isn’t just about making money. Through nationwide charity events and sock hop fund-raisers, Are You Kidding? has raised more than $350,000 for pediatric cancer treatments, diabetes research, and other causes.