Jojo posts two videos per week, each 3 to 10 minutes long. Her Wednesday series is called JoJo’s Juice. During these videos, she might show viewers how she gets ready for the day, teach them how to make slime, or just talk about what’s on her mind. And at the end of each video, she pours a bottle of juice over her head just for fun.
It takes hard work and luck to stand out on YouTube, where more than 400 hours of videos are uploaded each minute. JoJo spends hours working on her two weekly videos. She doesn’t just star in her videos. JoJo also writes her Saturday Sketch video, and decides on the topic of the unscripted JoJo’s Juice video. After filming, Jojo edits them herself. “It’s a lot of hard work, but eventually it gets really fun,” she says.