Have a craving for Thin Mints or Do-Si-Dos? These popular Girl Scout cookies will soon be just a click away. For the first time in the organization’s 100-year history of selling cookies, the Girl Scouts of the USA are going digital.
Beginning this year, Girl Scouts will be able to sell their wares online through a personalized website or mobile app. The platforms will be password-protected, so each Scout will have to keep track of her own cookie clients, emailing them the necessary information to complete their sales online.
Once cookies have been purchased, boxes will ship directly to the customer. This will save the Scouts the hassle of delivering purchases door-to-door—and get cookies into customers’ hands more quickly.
The transition to online sales doesn’t just make purchasing easier for the public. It holds important lessons for the Scouts, too. The new system will help each Scout to define and track her sales goals, and will teach a more modern form of money management.
And it may boost the Girl Scouts’ already impressive cookie sales in the process. Each year, about 1.6 million of the Girl Scouts’ 2 million members sell cookies to the public. The effort nets about $800 million annually!
The average Girl Scout troop has 20 members. If 1.6 million Scouts net $800 million in cookie sales, what are the average net sales per troop?